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RT @MITSloan: What are the tasks that AI can do well, and which are the tasks they can’t? @erikbryn and colleagues provide some answers. ht…
The MindMill Network about 2336 days ago
We need more of these. https://t.co/YwkaD3Vfia
The MindMill Network about 2336 days ago
Nobel winner Bob Solow on stage at MIT: "Will this time be different? The modern tech revolution is at a large scal… https://t.co/z100k0Js9a
The MindMill Network about 2361 days ago

A TEMPORARY SOLUTION MIGHT BE BIG BUSINESS TOMORROW

Sticky PostOn February 21, 2018

In 1997, Reed Hastings envisioned a digital site where, for a fixed price, customers could watch an endless amount of movies. At that time the

RESKILLING REVOLUTION

Sticky PostOn February 6, 2018

The ongoing technological and social transformation we are currently experiencing is often called the fourth industrial revolution. While the fourth industrial revolution is coming, we

DISCRIMINATING ALGORITHMS

Sticky PostOn November 24, 2017

Whenever I go to choose a movie to watch, I’m always struck by the fact that the highest-ranking ones don’t appeal to me. I have

ABOUT US

We are an international network of experts helping companies and organizations find their way in the digital transformation. The areas of expertise of the network are media and publishing, digital innovations, digital investments, retail and entertainment. We all have extensive operating experience underpinning a pragmatic, results-oriented approach, creating better experiences for real people.

When times change, the success of any company or organization, big or small, has to do with the quality of their thinking. Our focus is on helping our clients address their biggest challenges: innovation and growth.

Asking the right questions is key in foreseeing opportunity. Research and future scenarios are useless without insight and bold, doable ideas. Seeing opportunity in difficulties, we work across disciplines and produce business insights, new product ideas as well as innovation and technology strategies.

The work process is similar to how we see the future of work: project-based, thorough and passionate, combining the best available talents for each task. The projects we work on are initiated by our clients or by us. In our independent projects we focus on progressive ideas for the welfare state, future of media and education.

WHAT WE DO

We combine category spesific experience, technology knowledge and creativity to produce original, compelling ideas with commercial impact. Our ambition is to help organizations in the public and private sectors innovate and grow.

Insights

For a deep understanding of the client, customer and industry, we use research, analytics, forecasting and ideation to gather insights, build scenarios and identify breakthrough opportunities.

New business opportunities

We partner with clients to identify, prioritize, and select new products and business opportunities. We find these opportunities through deep studies of user behaviors and needs, and green-field market sizing. We help clients act on these opportunities through concept development and go-to-market strategies.

Growth strategies

Our Growth Strategy service helps our clients create and capture value by identifying untapped opportunities in the market and converting them into meaningful products and services.

Technology strategy

With a strong perspective on the future of technology, we apply our expertise in what is possible today to create solutions.

Go to market strategy

We develop a plan to bring product and service offerings to market with maximum impact by connecting you to the right partners and customers.

Product concept development

We conceptualize new products and services in the context of the target market, your company’s portfolio, and the evolution of your business.

PROCESS

This the outline of a typical project process. It may differ, but ultimately it follows the same logic.

SCOPE

In our kick-off meeting, we will make sure to ask the right questions and listen. We will engage you in an organized and structured dialogue discussing requirements, expectations, and project objectives. We will together define a scope, including all elements in the project.
DISCOVERY & RESEARCH

This is the phase to identify challenges and opportunities in the market, to evaluate the exiting market structure and possible future disruptions and to discuss the impact of new technology and new consumer needs. We will conduct a thorough research, compiling experiences, ideas and data about your business, its stakeholder and your target audience.
DEBRIEF

Debrief is the first feedback look. A 'fitness for purpose' discussion will take place. Are we on the right track? Do we need to adjust the scope to make sure we reach our targets? This is a vital part of the transparency principle, to ensure affected people are aware and in agreement.
INSIGHTS

By combining market knowledge with an understanding of technology drivers and human needs, we identify opportunities and create insights that are a deliverable– and will serve as the foundation for the creation and design phase. The insights are packaged as a report for internal distribution and for input for discussions and workshop series.
CREATE, DESIGN & FINAL DELIVERY

Based on the insights, we conceptualize the final delivery of the project rooted in your business strategy, future market and target audience. It is the process of generating, developing, and testing ideas. The final delivery can be a research report, white paper, a new product concept, a series of workshops, a new business idea, recommendations for strategy alteration, restructuring of organization or other actions in order to grasp available oppurtunities. We will document all aspects of the process and experiences in a guide designed to transfer knowledge and act as a ruleset for your future work.
EVOLVE

In this phase, we define guidelines for continued work, need for training, monitoring, iterations, improvements to ensure that your idea/innovation/strategy is implemented successfully.

MARKET FACTS

% of all customer service interactions will be powered by AI bots by 2020

50 % of all searches will be voice searches by 2020 (ComScore)

Million virtual reality and augmented reality devices will be sold in 2018

441

Million smart wearable devices, worth $34 billion, will be sold in 2020

I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.

Leonardo da Vinci

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